Mc Knight Kauffer, Edward

Edward McKnight Kauffer was born 14 December 1890 and died 22 October 1954 was an American-born artist noted for his avant garde graphic design and poster art, especially in Britain. He was one of Britain’s most highly influential 20th Century Poster Artists and Graphic Designers. Beginning his professional life as a painter, Kauffer soon embraced poster art as a form of visual communication, enabling the public to view Modern Art through the display of his posters on the streets. Mcknight Kauffer was one of Europe's most prolific and influential advertising poster artists during the twenties and thirties, and as innovative as his more celebrated French counterpart, A.M. Cassandre. In 1947 Kauffer was discovered by Bernard Waldman, a young New York advertising man who wanted to bring the European poster tradition in America. He commissioned Kauffer to do a series for American Airlines promoting California, Nevada, Arizona and New Mexico as sun countries, a trip which required him to travel throughout these states. American Airlines remained his primary client until his death in 1954